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EDP online talks to Gareth McCambridge about the challenges of supplying the supermarkets
13 October, 2007
Read the full article at EDP Online
Hundreds of pickers will descend on farms across east Norfolk to complete the final stage of the crucial vegetable harvest in the next fortnight. An estimated 15m heads of Iceberg lettuce and acres of celery are destined for the country's multiple retailers by a leading fenland salad specialist, Shropshire's.
And Gareth McCambridge, general manager of the firm's Broadland operation, East Coast Growers, runs the massive operation, which involves cropping on more than 1,500 acres. From his base at Grove Farm Farm, Martham, he also has to work closely with about 20 farmers and landowners.
The challenge is obvious. Mr McCambridge and his team plan months ahead to prepare the land and fields ready for successive cropping and to supply the retailers and wholesale market with prime, fresh produce from the Shropshire Group, based at Barway, near Ely. Founded in East Anglia by Guy Shropshire in 1952, today, the business is run by Guy's son John and has no fewer than five direct family members actively involved in the business to continue the farming tradition.
“We're only ever as good as our last delivery. And the range and quality has to meet the demanding standards required by today's consumers,” he added.
Read the full article at EDP Online